We are a Branding Company and a Marketing Communication Company in Tampa Florida. We specialize in Corporate Branding, Product Branding, Website Branding, Package Design and other branded graphics. Every product brand needs a salesman to sell it. Why not put your best salesman right on the product? Unfortunately, the way a product brand communicates, looks on a shelf and connects with consumers’ emotions isn’t held in high regard by most companies and very little investment is made into this area. Business owners and marketing directors greatly underestimate the power and influence a well thought out brand and package design can have on consumers’ buying choices and the success of a product. A successful brand needs to touch the consumers’ hot buttons on an emotional level, differentiate itself from its competitors, and have a great story on why this is important to someone’s life. Our brand design firm makes that happen. Below is a few of the steps we go through and things we think about when taking on a brand design project:
Objective View: We look at every product from the consumers’ eyes and not the company’s eyes. Most of the time, businesses are almost handicapped by their perception of their product, because they know it too well. No matter how great you think your product is, a consumer still needs to be intrigued by it to pick it up.
Collaboration: We never assume to know anyone’s company. Everything we do is a collaborative effort between the client and us. The client knows his company the best. Our job is to learn about a company and expose its greatness to the consumer.
Message Communication: You have a split second. You messaging better be quick and show the benefits of your product.
Visual Communication: Let the overall design do most of the talking. Connect and evoke an emotional response from the consumer.
Aesthetics: Yes, prettier things attract more people, but you need to have a design and communication strategy, or you’ll just have a product with some window dressing on it.
Brand Transition: If you have an existing branding, there is a process that we go through to refresh the brand without losing your current clientele. This is just some brief information to give you some insight to whet your whistle. If you want learn more, give us a call. Below are the services we offer: Brand Positioning, Brand Design, Product Branding Brand Naming Shelf Appeal Analysis, Social Media, Message Development, Brand Engagement User Experience Design, Graphic Design, Web Design
We are fair but not cheap! If price is your main concern and the word “Cheap” is in your vocabulary, or you just want some quick logo design or package design slapped together, then we aren’t the design firm for you.
The client we want: We want a client that understands or is willing to be educated on the value of great brand design that visually communicates an idea to get people to BUY STUFF. If you have STUFF to sell and would like to hear more, feel free to call us; we don’t bite… (hard) and we don’t charge to gab. AIGA Member | American Institute of Graphic Arts | AIGA DFW | Graphic Design | Web Design Package Design | Logo Design | Brochure Design
Package design mistake #1: Overwrapping
Package Design Mistake: Overwrapping Overwrapping is when you extend your label’s visibility beyond the eye sight of the consumer. This happens a lot on round bottles and other curved package designs. Unfortunately, Overwrapping is something I see too much … Continue reading →
Branding Wine. An insight into consumer emotions.
This story is for any new or existing company that is about to brand or re-brand a product. I’m using wine products as an example here. Wine branding is about the bottle and not about the wine. Sound harsh…? Here’s why a … Continue reading →
Demoing yourself to Death
I see too many companies flying all around the world, spending tons of money on traveling to demonstrate their products on people. They are either trying to spray something smelly on you or trying to stuff the millionth “All Natural … Continue reading →
Flat Web Design Trend
One of the trends I see more and more in website graphics is the infographic or flat web design style. So when working on this Toy company website, I wanted to keep it fun, playful and make it look like … Continue reading →
FEELing package design
This is a concept package design for a Citrus body lotion for Aveeno. The goal was to keep it clean, make the consumer FEEL the products refreshing elements and have it jump of the shelf. Emotion is what sells a … Continue reading →
Tough Love your Brand.
Here is some tough love advice I give to all of my clients when it comes to selling a branded product. I’ll use Beer as the product example, but this covers pretty much all products and services businesses. Let’s say … Continue reading →