A Product’s brand design and label design is over looked and not seriously invested into by most businesses. Companies will spend 200,000 and more on equipment to package their product, but will invest less than 5,000 on the design of the label and message they are sending . Its no wonder why these companies have a hard time connecting with their consumers.
This video will show you how to be more objective about your product and try to see more of what the consumer sees. Now matter how great you think your product is, if you don’t show it through your branding and package design, it won’t appeal to new consumers. Watch video to learn more.
What a unique way to bring people back to their childhood. Everyone had a rubber duck, why not make one that’s huge and throw it in Honk Kong’s Victoria Harbor. This is a great example of taking a long forgotten item of our past, and reviving by doing something drastically different.
George Eastman, the founder of Kodak had a great perspective on selling his product. Most of the times when we buy something, we are buying it for another reason and don’t even realize it. This is another great example of how we buy from the heart and not the head.
I do a short video on how import is your branding. This covers mainly corporate branding.
I will post more videos and get into more specific on the different categories of branding for products, websites and professional services.
This is a good video on Branding, but keep in mind, branding is not just for big companies. Branding and Design Strategy is for small and large companies and it’s not something that takes place later sometime down the road, as you grow you business. A brand should be established as soon as you come out of the gates and start your business. Brand communicates, connects and relates to peoples needs and desires. It differentiates your company from the rest of the pack, otherwise you’re just another Shoe Company, Food Producer, Realtor, Car Dealer, Lawyer and your nothing special.
Now if I said, HELL YES! using a light Green, it would not have had the same impact that Red had. Why?…… In our current time and culture, we have adopted consciously and subconsciously that certain colors mean different things and evoke different emotions in all of us.
For instance, this shade of Red is commonly associated with the follow:
and yes, HELL
Believe it or not, the color Red can even have a physical affect on someone. Studies have shown that the color Red can raise blood pressure and respiration rates.
Here is our latest draft for our client in New York, marketing Olive Oil. This design will go on a tin or glass bottle; we are hoping the client will go with a glass bottle, because we think that it will show better and it will also appeal to people who are health conscious and understand the dangers of BPA in aluminum.
This is far from final, but we wanted to show latest package design concept out there and hear any general feedback.