Brand design is a whole different world of thought when it comes to design. Believe it or not, over 90% of how humans make choices for products and services are subconscious, driven by our emotions and it happens in milliseconds. The mind can reject it and change its mind at a later time, but within that split second, your emotions take over and are in control. Choices are made before you are consciously aware of it.
Needless to say, brand design is not easily understood within one meeting, nor is it some luxury item with extra bells and whistles your company can do without. I’ve seen so many business owners, CEOs and Marketing Directors misinterpret what branding truly is. If you’d like to hear more about branding and brand design, watch the video in post on our BLOG from Tim Kim, our founder, designer and the guy that thinks about this kind of stuff 24/7 so you don’t have to waste money and many years figuring it out for yourself through trial and error.