Buying on Emotion

We buy things and make choices based more on our irrational emotions than we do with our logical and rational thought process. A great article I read sums it up very quickly.

6 Emotions That Make Customers Buy
BY GEOFFREY JAMES

All buying decisions stem from the interplay of the following six emotions:

1. Greed. “If I make a decision now, I will be rewarded.”

2. Fear. “If I don’t make a decision now, I’m toast.”

3. Altruism. “If I make a decision now, I will help others.”

4. Envy. “If I don’t make a decision now, my competition will win.”

5. Pride. “If I make a decision now, I will look smart.”

6. Shame. “If I don’t make a decision now, I will look stupid.”

Watch this video to hear my 2 cents on the topic…

Here is a picture of my new car I talk about in the video
My Car

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