We buy things and make choices based more on our irrational emotions than we do with our logical and rational thought process. A great article I read sums it up very quickly.
6 Emotions That Make Customers Buy
BY GEOFFREY JAMES
All buying decisions stem from the interplay of the following six emotions:
1. Greed. “If I make a decision now, I will be rewarded.”
2. Fear. “If I don’t make a decision now, I’m toast.”
3. Altruism. “If I make a decision now, I will help others.”
4. Envy. “If I don’t make a decision now, my competition will win.”
5. Pride. “If I make a decision now, I will look smart.”
6. Shame. “If I don’t make a decision now, I will look stupid.”
Watch this video to hear my 2 cents on the topic…
Here is a picture of my new car I talk about in the video
