Brand Design

Branding Wine. An insight into consumer emotions.

wine label

This story is for any new or existing company that is about to brand or re-brand a product. I’m using wine products as an example here. Wine branding is about the bottle and not about the wine. Sound harsh…? Here’s why a … Continue reading

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Demoing yourself to Death

product demonstration women

I see too many companies flying all around the world, spending tons of money on traveling to demonstrate their products on people. They are either trying to spray something smelly on you or trying to stuff the millionth “All Natural … Continue reading

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FEELing package design

Lotion Package Design

This is a concept package design for a Citrus body lotion for Aveeno. The goal was to keep it clean, make the consumer FEEL the products refreshing elements and have it jump of the shelf. Emotion is what sells a … Continue reading

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Naming your Brand

brand-naming

A good or bad brand name can be the difference between being noticed and not noticed, which usually converts into a sale or no sale scenario. When coming up with a brand name, there are many factors to consider.  We … Continue reading

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Product Brand Strategy

brand-strategy

Get Your Brand Design Out in an Innovative Way to Become a Sensation in the Industry. Every business, big or small, should realize the importance of getting a winning brand strategy. This will solely rely on a reliable and knowledgeable … Continue reading

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Our Director is Featured on AIGA’s website

aiga

Timothy Kim, our Creative Director, is featured on AIGA’s website. “It’s nice to be recognized and I’m glad our passion for great product branding and package design is being showed off a little. Myself and my design team put a lot … Continue reading

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How to sell my product to a store?

store_shelf

A Product’s brand design and label design is over looked and not seriously invested into by most businesses. Companies will spend 200,000 and more on equipment to package their product, but will invest less than 5,000 on the design of … Continue reading

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Taking an Objective look at your Brand

eyeguy

This video will show you how to be more objective about your product and try to see more of what the consumer sees. Now matter how great you think your product is, if you don’t show it through your branding … Continue reading

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Selling Experiences

scrapbook

George Eastman, the founder of Kodak had a great perspective on selling his product. Most of the times when we buy something, we are buying it for another reason and don’t even realize it. This is another great example of … Continue reading

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Buying on Emotion

My Car

We buy things and make choices based more on our irrational emotions than we do with our logical and rational thought process. A great article I read sums it up very quickly. 6 Emotions That Make Customers Buy BY GEOFFREY … Continue reading

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