Brand Strategy

FEELing package design

Lotion Package Design

This is a concept package design for a Citrus body lotion for Aveeno. The goal was to keep it clean, make the consumer FEEL the products refreshing elements and have it jump of the shelf. Emotion is what sells a … Continue reading

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Tough Love your Brand.

tough love branding

Here is some tough love advice I give to all of my clients when it comes to selling a branded product. I’ll use Beer as the product example, but this covers pretty much all products and services businesses. Let’s say … Continue reading

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Naming your Brand

brand-naming

A good or bad brand name can be the difference between being noticed and not noticed, which usually converts into a sale or no sale scenario. When coming up with a brand name, there are many factors to consider.  We … Continue reading

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Product Brand Strategy

brand-strategy

Get Your Brand Design Out in an Innovative Way to Become a Sensation in the Industry. Every business, big or small, should realize the importance of getting a winning brand strategy. This will solely rely on a reliable and knowledgeable … Continue reading

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