News

Package design mistake #1: Overwrapping

branding 101 overwrapping

  Package Design Mistake: Overwrapping Overwrapping is when you extend your label’s visibility beyond the eye sight of the consumer. This happens a lot on round bottles and other curved package designs. Unfortunately, Overwrapping is something I see too much … Continue reading

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Branding Wine. An insight into consumer emotions.

wine label

This story is for any new or existing company that is about to brand or re-brand a product. I’m using wine products as an example here. Wine branding is about the bottle and not about the wine. Sound harsh…? Here’s why a … Continue reading

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Demoing yourself to Death

product demonstration women

I see too many companies flying all around the world, spending tons of money on traveling to demonstrate their products on people. They are either trying to spray something smelly on you or trying to stuff the millionth “All Natural … Continue reading

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Flat Web Design Trend

toy-company-web-graphics

One of the trends I see more and more in website graphics is the infographic or flat web design style. So when working on this Toy company website, I wanted to keep it fun, playful and make it look like … Continue reading

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FEELing package design

Lotion Package Design

This is a concept package design for a Citrus body lotion for Aveeno. The goal was to keep it clean, make the consumer FEEL the products refreshing elements and have it jump of the shelf. Emotion is what sells a … Continue reading

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Tough Love your Brand.

tough love branding

Here is some tough love advice I give to all of my clients when it comes to selling a branded product. I’ll use Beer as the product example, but this covers pretty much all products and services businesses. Let’s say … Continue reading

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Naming your Brand

brand-naming

A good or bad brand name can be the difference between being noticed and not noticed, which usually converts into a sale or no sale scenario. When coming up with a brand name, there are many factors to consider.  We … Continue reading

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Product Brand Strategy

brand-strategy

Get Your Brand Design Out in an Innovative Way to Become a Sensation in the Industry. Every business, big or small, should realize the importance of getting a winning brand strategy. This will solely rely on a reliable and knowledgeable … Continue reading

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Branding a record company

Record Website Design

Here is a new record company website design we worked on. With a lot of brainstorming, some collaboration and great work from my designer, we camp up with this internet brand design. Your internet brand and website visuals are vital … Continue reading

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Our Director is Featured on AIGA’s website

aiga

Timothy Kim, our Creative Director, is featured on AIGA’s website. “It’s nice to be recognized and I’m glad our passion for great product branding and package design is being showed off a little. Myself and my design team put a lot … Continue reading

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