News

How to sell my product to a store?

store_shelf

A Product’s brand design and label design is over looked and not seriously invested into by most businesses. Companies will spend 200,000 and more on equipment to package their product, but will invest less than 5,000 on the design of … Continue reading

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Taking an Objective look at your Brand

eyeguy

This video will show you how to be more objective about your product and try to see more of what the consumer sees. Now matter how great you think your product is, if you don’t show it through your branding … Continue reading

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Revival of the Rubber Duck

giant_rubber_duck

What a unique way to bring people back to their childhood. Everyone had a rubber duck, why not make one that’s huge and throw it in Honk Kong’s Victoria Harbor. This is a great example of taking a long forgotten … Continue reading

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Selling Experiences

scrapbook

George Eastman, the founder of Kodak had a great perspective on selling his product. Most of the times when we buy something, we are buying it for another reason and don’t even realize it. This is another great example of … Continue reading

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Buying on Emotion

My Car

We buy things and make choices based more on our irrational emotions than we do with our logical and rational thought process. A great article I read sums it up very quickly. 6 Emotions That Make Customers Buy BY GEOFFREY … Continue reading

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What is Branding?

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This is a good video on Branding, but keep in mind, branding is not just for big companies. Branding and Design Strategy is for small and large companies and it’s not something that takes place later sometime down the road, … Continue reading

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Does color impact Brand?

hotPepper

Does your color choice impact your Brand? HELL YES!   Now if I said, HELL YES! using a light Green, it would not have had the same impact that Red had. Why?…… In our current time and culture, we have … Continue reading

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Olympic sponsors are taping over Urinals?

Blocking Urinal Logo

They are even covering up the logo of the company that makes the Urinals in preparation for the Olympic Games. Are Olympic sponsors, like Visa and McDonalds, going to far, when they tape over every brand name, logo and any other graphic … Continue reading

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We’ve been awarded a new project from Adams Advisors

works2

We’re happy to announce that we’ve been contracted to redesign and rebrand ADAMS Advisors’ current presentation media that includes branding projects, brochure and website.

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Communication on your Package Design

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The Hierarchy of Communication on Packaging. Sometimes companies are so focused on the aesthetics of the package design they forget about basic communication. We discuss the hierarchy of communication in a package design in the video and below It’s a pretty simple concept. … Continue reading

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