Package Design

FEELing package design

Lotion Package Design

This is a concept package design for a Citrus body lotion for Aveeno. The goal was to keep it clean, make the consumer FEEL the products refreshing elements and have it jump of the shelf. Emotion is what sells a … Continue reading

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Tough Love your Brand.

tough love branding

Here is some tough love advice I give to all of my clients when it comes to selling a branded product. I’ll use Beer as the product example, but this covers pretty much all products and services businesses. Let’s say … Continue reading

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Taking an Objective look at your Brand

eyeguy

This video will show you how to be more objective about your product and try to see more of what the consumer sees. Now matter how great you think your product is, if you don’t show it through your branding … Continue reading

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Olympic sponsors are taping over Urinals?

Blocking Urinal Logo

They are even covering up the logo of the company that makes the Urinals in preparation for the Olympic Games. Are Olympic sponsors, like Visa and McDonalds, going to far, when they tape over every brand name, logo and any other graphic … Continue reading

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Having Balance in Branding and Communication

I woke up this morning, had a great breakfast, then it was time for my favorite ritual, making myself an Espresso Coffee with my other one love, my super duper Breville expresso machine, But something tragic happened. I put some … Continue reading

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