This is a concept package design for a Citrus body lotion for Aveeno. The goal was to keep it clean, make the consumer FEEL the products refreshing elements and have it jump of the shelf. Emotion is what sells a product. I could of probably just put the word Orange or put no text at all on the bottle and just have the the orange dripping down the bottle and I’d still get an emotional response from the costumer and have them take notice of the product.
Just so you can see I put both versions, one with text and without text.
This is what companies need to do more of, rather than just putting stuff in a bottle and figuring its going to sell on its own.