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Package design mistake #1: OverwrappingPackage Design Mistake: Overwrapping Overwrapping is when you extend your label’s visibility beyond the eye sight of the consumer. This happens a lot on round bottles and other curved package designs. Unfortunately, Overwrapping is something I see too much … Continue reading
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Branding Wine. An insight into consumer emotions.This story is for any new or existing company that is about to brand or re-brand a product. I’m using wine products as an example here. Wine branding is about the bottle and not about the wine. Sound harsh…? Here’s why a … Continue reading
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Demoing yourself to DeathI see too many companies flying all around the world, spending tons of money on traveling to demonstrate their products on people. They are either trying to spray something smelly on you or trying to stuff the millionth “All Natural … Continue reading
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Flat Web Design TrendOne of the trends I see more and more in website graphics is the infographic or flat web design style. So when working on this Toy company website, I wanted to keep it fun, playful and make it look like … Continue reading
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FEELing package designThis is a concept package design for a Citrus body lotion for Aveeno. The goal was to keep it clean, make the consumer FEEL the products refreshing elements and have it jump of the shelf. Emotion is what sells a … Continue reading
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Tough Love your Brand.Here is some tough love advice I give to all of my clients when it comes to selling a branded product. I’ll use Beer as the product example, but this covers pretty much all products and services businesses. Let’s say … Continue reading
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Tag Archives: demonstrating your product brand
Demoing yourself to Death
I see too many companies flying all around the world, spending tons of money on traveling to demonstrate their products on people. They are either trying to spray something smelly on you or trying to stuff the millionth “All Natural … Continue reading