Tag Archives: product branding

Branding Wine. An insight into consumer emotions.

wine label

This story is for any new or existing company that is about to brand or re-brand a product. I’m using wine products as an example here. Wine branding is about the bottle and not about the wine. Sound harsh…? Here’s why a … Continue reading

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Demoing yourself to Death

product demonstration women

I see too many companies flying all around the world, spending tons of money on traveling to demonstrate their products on people. They are either trying to spray something smelly on you or trying to stuff the millionth “All Natural … Continue reading

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