What is Branding?

Screen Shot 2013-01-27 at 8.08.44 PMThis is a good video on Branding, but keep in mind, branding is not just for big companies. Branding and Design Strategy is for small and large companies and it’s not something that takes place later sometime down the road, as you grow you business. A brand should be established as soon as you come out of the gates and start your business. Brand communicates, connects and relates to peoples needs and desires. It differentiates your company from the rest of the pack, otherwise you’re just another Shoe Company, Food Producer, Realtor, Car Dealer, Lawyer and your nothing special.

 

Video produced by Norwich Business School

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